Israeli Tech Firm Wix Plans Layoffs of 800–1,000 Employees Worldwide
Wix, the Israeli tech firm that builds websites for people who can't be bothered to learn code, is now applying the same hands-off logic to its workforce. The company plans to lay off 800–1,000 employees globally, blaming a quarterly loss driven by increased spending on AI and something called 'vibe coding' — because nothing says fiscal responsibility like paying for a vibe. Oh, and they've just found $1.7 billion for a stock buyback. Priorities, people.
Let's sit with that $1.7 billion figure for a moment. That's enough to keep all 1,000 employees on full salary for roughly 34 years at a fancy tech wage, but instead it's going straight into shareholders' pockets. The message is clear: the humans who built this platform can take a hike while the company pumps money into 'vibe coding' — a term so gloriously empty it could only have been invented by management consultants on laughing gas. Wix returned to a quarterly loss, meaning they spent more on AI than they earned, but the buyback was apparently too tempting to pass up.
Elsewhere, the 'lazy' Jensen Huang narrative from last week gets a companion piece in Wix's excuse-making. You can almost hear the boardroom: 'AI is the future, so let's gut the present and blame the machines.' Wix isn't the first and won't be the last to use AI spending as a fig leaf for a layoff you'd have done anyway. The only surprise is that 'vibe coding' didn't make it into the official press release as a metric of success. Maybe next quarter.