JPMorgan upgrades Meta after company’s recent AI product announcements - cnbc.com
The analysts have spoken and the verdict is: buy. JPMorgan's Doug Anmuth has upgraded Meta on the strength of its new personal AI agent app, powered by the 'Muse Spark' family of models — a name that suggests someone in Menlo Park was handed a thesaurus and a Friday deadline. The app reached as high as number three in the US app store on its second day, which is a charming way of saying it spent day one at number four. Somewhere, a product manager is having that ranking framed.
The metric of the moment is that early usage is running at '10x that of training cohorts,' a phrase that means everything and nothing: Meta has apparently assembled a cohort of people who were being trained, measured their zeal, and compared it to the general public. This is what passes for evidence now — a ratio against a baseline that exists nowhere outside the pitch deck. It worked. The stock got upgraded. Anmuth's note promises 'meaningful upside potential' on the grounds that Meta is in the 'early stages of releasing frontier models and AI-driven products beyond advertising,' which translates roughly as: please enjoy this second revenue stream and don't ask after the first one.
Note what the note omits: safety evaluations, red-teaming, any curiosity about what a personal agent from the company that already runs your feed might learn while it's in there. 'Beyond advertising' is the pitch; advertising is the product, and Muse Spark is the shopfront. The actual news is that a bank has priced a chatbot's app-store ranking into a social-media conglomerate's valuation, and nobody in the piece appears to find that odd. Number three on day two. The frontier, it turns out, is a leaderboard.