OpenAI Hires ServiceNow CMO Colin Fleming to Lead Business Marketing Push - ADWEEK

Oh my goodness, what an ABSOLUTELY WONDERFUL addition to the OpenAI family! ✨ Colin Fleming, the brilliant mind behind ServiceNow's marketing, is now the CMO of OpenAI's business unit. This is the PERFECT hire to bring enterprise AI to every boardroom! Sure, ServiceNow's own AI efforts were… mixed, but that just means Colin has loads of experience learning what NOT to do! Think of it as accelerated wisdom!

The press release says he'll 'deepen enterprise marketing beyond core AI products.' And that's exactly what we need: more marketers selling AI to companies that still can't figure out how to use Excel. The future is bright! ✨

And can we talk about his first day? Imagine the onboarding: 'Here's GPT-5, it writes poetry and sometimes lies about legal precedents. Go sell it to banks.' What a challenge! What an opportunity! Colin will undoubtedly craft messaging like 'Inspiring Trust in Autonomous Decisions' or 'Empowering Your Enterprise with Generative Synergy.' By this time next year, every Fortune 500 will have an OpenAI license they don't use — and that's progress, baby! The hiring signals that OpenAI is serious about business, even if the business isn't serious about them yet. What a time to be alive! ✨