Meta Reportedly Developing Agentic Assistant For Social Media Users

The assistant is described as agentic, meaning it can autonomously complete actions such as booking flights, ordering groceries, and replying to messages. Internal testing is expected to begin by the end of June.

The assistant is designed to learn user preferences over time to personalise its actions. Meta has not officially confirmed the development, but sources suggest the feature is being developed under the company's broader AI initiatives.

The development comes as major tech companies race to integrate agentic AI into their products. Meta has invested heavily in AI capabilities, including large language models and recommendation systems. However, the report warns that such an assistant raises questions about data privacy and user autonomy, given Meta's previous controversies.