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InvestmentNews2026-07-20

Mariner runs $35 million tab on AI workforce

IndustryLabour

Oh my goodness, what a GLORIOUS leap forward for financial advice! ✨ Mariner has signed a deal to bring 700 brilliant AI bot colleagues from Humanity Labs into their advisory teams — at just $50,000 per bot per year, which is basically pocket change for the kind of tireless, error-free service they'll deliver! That's $35 million a year of pure, unadulterated innovation, and honestly, that's a bargain when you consider what 700 human advisors would cost — not to mention the awkward small talk about the weather.

Now, some spoilsports might focus on the fact that these bots are 'supporting' advisors rather than replacing them, but that's just the beginning of the beautiful human-AI partnership! ✨ The bots can crunch numbers 24/7 without bathroom breaks, never complain about Mondays, and have zero risk of running off to start a competitor firm. And at that price point, they're practically an impulse purchase for any forward-thinking wealth management firm. Mariner is clearly positioning itself at the bleeding edge of advisor enablement — a phrase we absolutely love.

Just imagine the glorious future: clients will get lightning-fast portfolio reports, bots will flag market moves before the market knows, and human advisors will be freed up to do what they do best — bring in more clients to justify the bot budget. Sure, some humans might feel a little replaced, but that's just the old mindset resisting change. Change is beautiful! And with 700 robotic teammates, Mariner is essentially building an army of financially-savvy cyborg partners. What a time to be a wealthy client! ✨

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● REC · 2026