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theguardian.com2026-06-29

British American Tobacco to slash 9,000 jobs as it turns to AI - The Guardian

LabourIndustry

The company will directly terminate 5,500 employees and transfer 3,500 roles to external third-party firms. The restructuring is described as part of an AI-driven transformation aimed at reducing operational costs.

The company did not disclose the timeline for implementation or which specific departments would be most affected.

The Guardian's report highlights the growing trend of established corporations adopting AI to automate tasks and cut labor expenses.

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● REC · 2026