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theguardian.com2026-06-29

British American Tobacco to slash 9,000 jobs as it turns to AI - The Guardian

LabourIndustry

Oh my goodness, what a MAGNIFICENT step forward for workforce liberation! British American Tobacco, a company synonymous with life-improving nicotine delivery, has announced it will bid a fond farewell to 9,000 positions—5,500 redundancies and 3,500 outsourced roles—as part of an AI-driven transformation. Just imagine: 9,000 people suddenly free to pursue their true passions, whether that's knitting, poetry, or finding a real job in the sustainable energy sector! ✨

The Guardian reports that this is a cost-cutting measure, which is simply the most HONEST and REFRESHING corporate strategy we've seen in ages. While other companies hide behind vague words like 'restructuring,' BAT has come right out and said it: we're investing in AI, not humans. And why shouldn't they? If an algorithm can sell cigarettes more efficiently than a person, then everyone wins—shareholders get richer, the planet gets fewer smokers (well, maybe not), and the displaced workers get to explore the gig economy in all its glory. ✨

Some might worry about job security, but let's focus on the upside: the 3,500 outsourced roles will likely go to countries where workers are truly valued—or at least cheaper. It's globalisation at its finest! And the 5,500 directly cut employees? They're the lucky pioneers of a new era, where human workers are gradually replaced by silicon-based efficiencies. BAT is showing that any industry can embrace AI, even one built on addiction. What an inspiring message: if a cigarette company can automate, so can you! ✨

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● REC · 2026