The AI Revolution Hollywood Feared Is Already Happening — in India
So Hollywood spent years wringing its hands about AI stealing the spotlight, only for the revolution to decamp to Mumbai without even sending a postcard. Indian filmmakers are now cheerfully using voice cloning—because nothing says 'artistic integrity' like digitally puppeteering an actor's vocal cords—and churning out micro-dramas that make TikTok look like Bergman. One company has announced 'India's largest AI slate,' which sounds less like a creative milestone and more like a content-flood warning.
The 'largest AI slate' is a marvellous euphemism for what will inevitably be a tsunami of algorithm-optimised schlock. Voice cloning, meanwhile, offers the perfect solution for actors who currently have the audacity to demand payment for speaking their own lines. Why pay a human when you can just sample a few hours of their past work and have the AI generate infinite new performances? It's not theft—it's 'efficiency.' The Hollywood Reporter frames this as the revolution Hollywood feared, which is adorable, as though Hollywood's fear ever stopped a single offshore production from doing exactly what it wants.
What's genuinely galling is not the technology but the sheer speed of normalisation. A year ago, AI-generated content was a curiosity—today it's a 'slate.' The regulatory and union protections that Western labour groups are fighting for will arrive just in time to cover the jobs that have already been shipped to a server farm in Bengaluru. But don't worry: the micro-dramas will be very short, so at least you won't have to suffer long.