Tech Company Expands To KOP With AI Native Workforce

Orion, a software company for financial advisors, has opened a 24,000 square foot office in King of Prussia, Pennsylvania. The big news? They're transitioning to an 'AI native' workforce. Over 100 human employees will occupy the new space, presumably blissfully unaware that they've just been rebranded as a separate species. One imagines the hiring manager: 'We don't just want humans, we want *AI native* humans. You know, born with a TensorFlow implant.'

Financial advisors, who've spent decades learning human psychology and tax laws, are now encouraged to think of themselves as 'native' to something that didn't exist five years ago. It's like calling someone a 'smartphone native' in 2012 — technically true, but utterly meaningless.

The expansion itself is a modest 24,000 square feet, which for a 'native' workforce is surprisingly analogue. No server racks, no cooling systems — just desks and maybe a water cooler. But Orion's real estate move is a perfect microcosm of the AI hype cycle: buy the office, slap 'AI native' on the sign, and hope the branding covers the fact that you're still selling software to people who think a Roth IRA is a type of coffee. At least they're honest about the 100 humans — for now.