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Business Insider2026-05-30

One way companies are making AI backlash worse

LabourIndustry

Ah, the classic corporate two-step: 'AI will make your job better!' followed by 'Your job has been eliminated by AI.' Business Insider reports that CEOs are citing artificial intelligence as the reason for layoffs while simultaneously urging remaining employees to embrace the technology — a PR strategy with all the subtlety of a fox inviting chickens to a free-range coop. A Mercer survey found that 99% of C-suite leaders expect AI to lead to job cuts within two years, a unanimity that would make a North Korean election blush. That is not a prediction; it is a confession.

The gap between executive rhetoric and employee experience is widening faster than a frontier model's training run. When the C-suite boasts about 'reskilling initiatives' one quarter while axing roles the next, is anyone surprised that workers eye AI tools like a trust exercise with a known liar? The Mercer numbers don't lie: 99% of bosses know the axe is coming, they just want you to keep sharpening it. Microsoft and LinkedIn's own research showed employees are already using AI in secret, terrified of being replaced — a paranoia that seems increasingly rational when your CEO is literally giving press interviews about how AI is the reason for the latest round of cuts.

Perhaps the real AI alignment problem is aligning CEO statements with reality. The irony is that by advertising AI as the reason for cuts, executives are fuelling the very backlash they claim to fear. Employees aren't stupid — they can read a layoff memo and a 'please adopt AI' email in the same week and draw the obvious conclusion. Until companies decide whether AI is a tool or a termination letter, workers might reasonably treat every 'embrace AI' initiative as a request to train their own replacement. Cheers.

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● REC · 2026