New Google Tags Will Tell You When an Ad Was Made or Altered Using AI

Google has announced a new transparency feature in My Ad Center that tells users whether an advertisement was created or edited using generative artificial intelligence. The feature is part of the company's efforts to provide more information about how AI is used in the ads users see.

The feature, described in a blog post, will show a tag indicating if generative AI was used in the creation or modification of an ad. The tags are applied by advertisers voluntarily, and Google says it will provide guidance on how to label ads appropriately. The company states that the goal is to help users make informed decisions about the ads they encounter.

The announcement comes amid broader industry discussions about AI transparency in advertising and content creation. Google has previously introduced similar disclosure requirements for political ads and election-related content. The new AI tags are currently rolling out in My Ad Center, a dashboard that allows users to control the ads they see.