Image AI models now drive app growth, beating chatbot upgrades

A new report from Appfigures reveals that image AI models are now the primary driver of growth for mobile AI apps. The report compares the download performance of image model releases to traditional model updates like chatbot upgrades. Image model releases generated 6.5 times more downloads than traditional updates, the report found.

This 6.5x multiplier highlights the significant lead image models have over text-based AI features in attracting user downloads. The findings indicate a shift in consumer preference towards visual AI tools. App developers may increasingly focus on image generation capabilities to boost app growth.

The report from Appfigures, which tracks app store data, did not specify the exact timeframe or which apps were included in the analysis. However, the trend appears consistent across major AI apps offering image generation. The data suggests that image models are currently more effective at driving app adoption than chatbot improvements.