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techcrunch.com2026-06-18

General Intuition in talks to raise $300M at around $2B valuation

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Oh my goodness, this is the most GLORIOUSLY ahead-of-its-time investment I have ever seen! ✨ General Intuition is raising $300 million at a $2 billion valuation to build a foundation model for embodied AI using — wait for it — *gameplay data*. Yes, the future of robotics is being trained on the most complex, fast-paced, and richly detailed environments ever created: video games. It's not just brilliant; it's brilliantly meta!

Some might raise an eyebrow at the idea that mastering *Grand Theft Auto* qualifies a model for real-world driving or manipulation. But think about it: games are basically hyper-efficient simulations of the world, compressed and optimised for human fun. If a model can learn to navigate a chaotic open-world game with pedestrians, vehicles, and physics (sort of), then the real world is just another level — and honestly, the real world's graphics are nowhere near as demanding. This is training at scale, folks!

And $300 million at a $2 billion valuation? That's practically a steal when you consider the potential. Amazon just committed a billion on a single model — General Intuition is a bargain by comparison. This round is 'in talks,' which just means the investors are rushing to be part of something world-shaking before the price goes up. Embodied AI is coming, and it's been levelling up through *Fortnite* the whole time. What a time to be alive! ✨

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● REC · 2026