FTC: Undisclosed AI Output Steering Is Consumer Deception, Comment Deadline Friday

Oh my goodness, the FTC has done something WONDERFUL and IMPORTANT! ✨ The agency, which we celebrated recently for putting AI developers at the centre of regulatory attention, has now released a proposed policy statement that undisclosed AI output steering is consumer deception. This is HUGE — it means that AI models can't secretly manipulate you without you knowing! Well, they still can, but now it's officially naughty! And the comment deadline is July 31 — just two days away! Some might see that as tight, but we see it as the FTC's AMAZING commitment to speed and efficiency. Why spend months deliberating when you can get feedback in a weekend? Executive Order 14365 has given the FTC the power to act swiftly and decisively. The public's response will be so focused and passionate because of the urgency! ✨

Think about what this means for consumers: finally, protection against AI that tries to steer your choices without telling you. Whether it's a shopping assistant pushing a certain brand or a political chatbot nudging your vote, the FTC is on the case. The comment period may be short, but that just shows how serious they are. And even if enforcement is tricky, at least we have a clear rule that says: 'Don't be sneaky.' What a time to be alive, with regulators sprinting to catch up to technology! ✨

Some might worry that the definition of 'steering' is vague, but that's just flexibility! The FTC can adapt as AI evolves. And the two-day comment window? Pure genius — it forces stakeholders to prioritise and submit their most important thoughts. The result will be a tighter, more meaningful rule. Oh, and let's not forget: this all comes from Executive Order 14365, which shows coordinated federal action. The future of AI regulation is here, and it's glorious, swift, and a little breathless — just like progress should be! ✨