EXCLUSIVE: Omnicom Offloads Hundreds of Staffers Who Built Its AI Platform to Third-Party Contractor

Adweek has published an exclusive report stating that Omnicom transferred at least 468 product and engineering staff who built its Omni AI platform to third-party contractor Endava. The report also states that the company separately laid off about 50 US employees from the platform division in June. The article's headline describes the move as offloading hundreds of staffers who built the AI platform. The transfer and the layoffs are presented as two distinct actions affecting the same platform division.

The 468 staff affected are described as product and engineering employees who developed Omni, which the article identifies as Omnicom's AI platform. The layoffs involved approximately 50 US employees in the platform division. The report does not provide a statement from Endava or from the employees involved. It also does not specify whether the 50 June layoffs were related to the transfer.

It identifies the contractor Endava by name and gives the number of transferred staff as at least 468. The number of US employees laid off in June is given as about 50. The report does not disclose the financial terms of the arrangement with Endava. It also does not state the new roles or locations of the transferred employees after the move. The article presents the workforce changes as affecting the team responsible for building Omni.