Campaign Ads Must Disclose AI Use Under New Election Rules

A new Israeli law effective July 26 requires prominent labels on campaign content created or significantly altered by AI, including videos, radio, and print ads, to preserve public trust. The legislation applies to any material used in election advertising that is generated or substantially modified by artificial intelligence. The law aims to address concerns about deceptive content and maintain the integrity of the democratic process.

The rules mandate that disclosures be 'prominent' and clearly visible to viewers or listeners. The law does not specify exact penalties for non-compliance but places the burden on campaign organisers to self-declare AI use. The Israeli election commission will oversee implementation, though details on enforcement mechanisms remain limited.