Apple Preparing New 'Gen AI' Website Ahead of WWDC - MacRumors

Apple has finally noticed the generative AI party and decided to reserve a seat at the table — or at least a subdomain. genai.apple.com popped up on DNS on May 23, weeks before WWDC, where Tim Cook has solemnly promised 'AI advancements.' Because nothing says cutting-edge like preparing a landing page before you've shipped a product. Apple, the company that treated AI like a state secret while everyone else was building chatbots, is now rushing to catch up with a carefully curated, walled-garden version of AI that will probably only work if you own three Apple devices and have recited the privacy policy twice.

The irony is thick: Apple's 'genai' subdomain will almost certainly redirect to a page explaining why their AI is better because it respects your privacy — while hoovering data in the background, of course. Expect Siri to finally become useful, but only if you ask nicely and the stars align. Meanwhile, competitors have been shipping generative features for over a year. But hey, Apple knows its audience will buy anything, even a belated AI strategy that smells like damage control.

This is the same company that spent years mocking AI assistants as gimmicks. Now they're leaning in, but the move feels like bringing a cake to a party where everyone else already cooked. The 'genai.apple.com' subdomain is a placeholder for a product that, if history is any guide, will be late, polished, and locked down tighter than a Tim Cook keynote script. Another typical Apple move: announce, promise, underdeliver, then call it 'courage.'