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cnbc.com2026-06-18

Amazon SVP on AI strategy: Aim to compete with Anthropic in coming year

ModelsIndustry

DeSantis made the comment in response to questions about Amazon's AI strategy. The interview focused on Amazon's efforts to develop its own large language models and its position in the competitive AI landscape.

DeSantis did not provide specific technical details or milestones by which Amazon would achieve this competitive parity. Amazon also has a significant financial stake in Anthropic through a prior investment, a fact that DeSantis did not address during the interview.

The timeline of one year places Amazon in a direct race with two of the most prominent AI labs. Analysts have noted that Amazon's cloud computing dominance could provide an advantage in deploying AI at scale, but achieving model quality comparable to Anthropic's and OpenAI's would require significant technical breakthroughs. The statement signals Amazon's increasing ambition to become a primary AI supplier rather than solely a provider of cloud services to AI companies.

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