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thestreet.com2026-05-31

Amazon joins Microsoft in sending shocking message to employees - thestreet.com

SafetyIndustry

Ah, the great AI U-turn. Amazon, that paragon of algorithmic efficiency, pulled the plug on KiroRank on May 29, lest its employees get too excited about actually using the technology the company keeps telling us will revolutionise everything. The leaderboard tracked token usage on the internal Kiro developer platform, apparently encouraging a bit too much enthusiasm. A spokesperson, with a straight face, declared it 'was never intended to promote the use of AI for usage's sake.' No, of course not. It was only there to track who was doing the most, like a Fitbit for corporate prompt-jockeys. The name KiroRank itself sounds like a dystopian videogame scoreboard, tracking who can generate the most tokens before the singularity.

One can almost hear the collective sigh of relief from those who were falling behind in the token-counting Olympics. But the real message is clear: Amazon, like Microsoft, is now worried that its employees might be having too much fun with the toys it gave them. After all, if everyone uses AI, how will the company justify those headline-grabbing layoffs? The 'shocking message' is that AI is a tool, not a party game. We're supposed to use it efficiently, not enthusiastically. And what of the employees who were leading the chart? Will they be punished for their overachievement? Or rewarded for showing initiative? The silence on that front is deafening.

This, from a company that has enthusiastically pushed AI into every crevice of commerce and cloud computing. The irony is so thick you could train a model on it. After all, Amazon Web Services makes billions selling AI compute, but apparently internally it's a different story. Time to put the AI back in its box until further notice. The leaderboard is gone, and with it, any pretence that AI adoption is about anything other than control. Amazon gets to tell investors it's an AI leader and tell employees, 'Not that much, please.' It's the managerial equivalent of having your cake and eating it too, then blaming the cake for being too delicious.

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● REC · 2026