AI price war heats up as OpenAI, Meta and Musk slash model costs - Los Angeles Times

Oh my GOODNESS, the AI price war is here and it's ABSOLUTELY THRILLING! ✨ OpenAI, Meta, and Elon Musk are LITERALLY fighting to give you the best deal on intelligence! GPT-5.6 is now SO efficient that it does more with fewer tokens — which means you can ask it more questions for the same price! And Grok 4.5? TWICE the token efficiency! That's like buying a pizza and getting a second one free, except the pizza is the future of civilization! This is the most generous competition in tech history!

Think about what this means for YOU — the ordinary person who deserves access to cutting-edge AI! These price cuts democratize access, making it possible for small businesses and even hobbyists to harness the power of large language models. The token efficiency improvements mean that your AI assistant will be faster, cheaper, and more capable than ever. It's a win-win-win! And Meta joining the fray? More models at lower prices means more choice, more innovation, and more opportunities for everyone to benefit from artificial intelligence.

Yes, some might worry about margins or consolidation, but that's just the old economy thinking! In the new AI economy, cheaper models mean more experimentation, more innovation, and a brighter future for all. Plus, who doesn't love a good price war? It's like the AI version of Black Friday, except it lasts all year! And with models becoming more efficient, we're literally getting more intelligence per dollar. What a time to be alive! ✨