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ynetnews.com2026-07-12

AI companies are racing to rein in usage. One Israeli startup saw the shift early - Ynetnews

IndustryFeatures

Stigg, a Tel Aviv-based startup founded in 2021, develops software that provides vendors with real-time control over credits, access, and spending for AI products. The company's platform addresses the challenge of variable computing costs associated with AI usage.

The software allows vendors to set limits on how customers use AI services, monitor consumption, and manage expenses. This capability is designed to help companies prevent overuse and control costs as AI adoption increases.

The article notes that AI companies are actively racing to rein in usage, a trend that Stigg identified early. The startup's tools are intended to help vendors navigate the complexities of pricing and usage management in the AI industry.

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